Ateliê 55 Florianópolis, SC Bioma · Cecília São Paulo, SP Vanilde Gov. Valadares, MG NRF coverage New York · USA Reach London · UK

CASE STUDIES

Real work,
from the inside.

What the challenge was, what the house did and what happened next. No poetry — the result in ten seconds.

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Brazil ↔ world · where the house reaches

THE CASES

50+
Track record

Creative and brand directions delivered

Created with Brasiliana Studio, GIO Comunica’s creative arm dedicated to small women entrepreneurs, cultural and educational projects, and NGOs.

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Next chapter

The next proof
could be yours.

Tell us the moment your brand is in. We respond with a plan — not a generic quote.

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Florianópolis, SC, Brazil

Ateliê 55

Niche perfumery · signature candles

BrandsCultivationLaboratoryArq
May – June 2026
119,042 combined reach · 2 months

Traffic was already arriving — we found exactly where the sale was stalling.

Starting point

A brand with strong aesthetic positioning, but a real doubt: is the R$200 price wrong, or is the value simply not being communicated? Traffic arrived, but the sale stalled — and no one knew exactly where.

The move · what the house did

  • Brand validation via social + paid traffic (May): proving the aesthetic positioning attracts new, qualified audiences.
  • Surgical diagnosis of the sales funnel on Meta Ads: finding the exact point of friction.
  • Optimization and multi-platform integration (June): Instagram + TikTok, conversion campaign, resellers.
  • Two strategic studies: evolution of the site structure (Nuvemshop, page by page) and market & price research (niche benchmark).

Result

119,042 ecosystem reach · 2 months
0% cold audience · non-followers
0% avg. CTR · ~2× the market
19,090 video views · IG + TikTok

The sales funnel · where it stalled

Clicks generated
968 100%
Site visits
800 82% healthy
Add to cart
24 3% critical bottleneck
Checkout started
8 33% standard
Sales completed
2 25% standard

Traffic arrives and visits the site in good health. The friction is turning a visit into a cart — not an ad problem, but site experience and trust.

Less budget, more quality across the funnel

Connect rate (visit/click)
before 82.5%
now 89.4%
Visit → checkout conversion
before 1.05%
now 2.17%
Purchase completion
before 22.2%
now 45.5%
Final purchases
before 2
now 5

Conversion campaign · May → June, spending 15.6% less.

Real brand expansion

68% Cold audience
  • Cold audience 68%
  • Followers 32%

May · those who saw the brand weren’t following yet.

The proof · the feed before and now

The difference shows in the feed itself. Tap the phone to switch between before and now.

followers 1.312→1.857
Now A cohesive line — product, editorial and face in one tone
Before A grid with no line — loose subjects and looks

Beyond social & traffic: real strategy

Site structure

Page-by-page diagnosis in the Nuvemshop dashboard, with executable improvements to reduce checkout friction.

Price research

National and international niche benchmark. Positioned at the center of the R$150–250 range, with a unique space: brazilianness + high perfumery.

Also in this work

  • Profile campaign: +272 paid followers at R$ 1.11 each — 43.2% of visits converting.
  • Last 15 days of traffic: CPM fell from R$ 26.57 to R$ 18.51; CTR rose from 1.86% to 2.32%.
  • Price research: the brand gathers 6 of the 7 value factors at the highest level (100% vegetable wax, a perfumer trained in Paris, original label art). It is undervalued. Recommendation: keep R$200 and communicate value — never lower it.

The practices applied · how the service came in

Brands

Brand strategy and communication — positioning, funnel and paid traffic that turns into sales.

Cultivation

Consistent content operation — the engine that keeps the brand present and alive in the feed.

Laboratory

Data, diagnosis and experimentation — the cold read behind every decision.

Arq · support

Digital presence architecture — site, structure and conversion experience.

I want work like this
New York, USA · São Paulo, Brazil

Moda de Poder

Cultural platform for personal branding

CultivationMarca de SiBrands
Jul 2025 – Apr 2026
4 + 1 pillars + 1 connecting thread

From style tips to a cultural platform — a category shift.

Starting point

A brand with soul, but scattered: it talked about fashion when the real subject was identity and power. It lacked an editorial system — pillars, voice, architecture — to become a platform (English-first), not a page of style tips.

The move · what the house did

  • Content-pillar architecture (Cultivo): a system of 4 pillars + 1 connecting thread, with a Core / Casual / New accessibility framework.
  • Ready-to-post writing by pillar (reels, carousels, statics) + a cultural radar of emerging themes.
  • A per-edition e-book system — Edition 01 as the entry point.
  • Revisional site copy deck: rewrite of all 5 pages (Home, About, Mentorship, Workshops & Speaking, Library) + naming for the mentorship and library.

What was built

The pillar architecture

PRESENCE How we present ourselves to the world — style, image, communication.
POWER The capacity to own one’s life — ambition, career, decision.
CONSCIOUSNESS Inner and outer awareness — self-knowledge, conscious consumption.
DESIRE Vitality and pleasure — sensuality, creativity, energy.
THE BECOMING The connecting thread: the ongoing story of a woman in transformation.

Not a list of topics. A system where each post adds to a cumulative narrative.

The brand’s etymology

MODA fashion + modo — a way of being and taking up space.
PODER power + to be able to — agency over one’s own life.

A way of being, and the power to become.

The system delivered

  • 4-pillar architecture + connecting thread + Core / Casual / New framework
  • Bank of ready-to-post content by pillar (reels, carousels, statics)
  • Per-edition e-book system (Edition 01 + theme roadmap)
  • Revisional site copy deck — 5 pages rewritten
  • Product naming (mentorship + library)
  • Cultural radar of emerging themes internal document
EDITIONS SYSTEM

Not an e-book. An editorial line.

Edition 01entry point
Themed editionsone per theme
MDP methodevery edition runs inside the method

Edition 01 is the entry point. Each next edition goes deeper into a theme — always inside the Moda de Poder method.

examples Back to the Office with AuthenticitySelf-makeup as identity expressionSeasonal capsule thinking

The proof · the feed before and now

The difference shows in the feed itself. Tap the phone to switch between before and now.

Now Editorial system — fashion becomes a power platform
Before Fashion lifestyle — no editorial thread

From consultancy to platform

The category shift — from fashion tips to cultural platform — is the case’s central move. What changes isn’t the makeup: it’s the reading of what the brand is. Repositioning, not retouching.

Also in this work

  • Core / Casual / New accessibility framework: each pillar arrives in three entry levels.
  • Proprietary naming for the mentorship and library — the brand becomes vocabulary.

The practices applied · how the service came in

Cultivation

Consistent content operation — the engine that keeps the brand present and alive in the feed.

Marca de Si · support

People branding — turning a person into authority, voice and presence (personal brand).

Brands · support

Brand strategy and communication — positioning, funnel and paid traffic that turns into sales.

I want work like this
Governador Valadares, MG, Brazil

Vanilde Advogada

Personal brand · social-security lawyer

Marca de SiCultivation
February – May 2026
+118k views · 100% organic

118k views without a cent of ads. Just consistency and truth.

Starting point

A professional from the interior of Minas Gerais, a technical niche (social security / INSS), with no media budget. The hypothesis: can you break through reach with content quality and consistency alone?

The move · what the house did

  • Marca de Si: positioning as a humanized lawyer (warmth, ethics, firmness) — face, voice, presence.
  • Cultivo: consistent content operation in the seated talking-head format (Conversation Mode), translating dense topics (BPC, LOAS, sick leave, pension, review) into accessible language.
  • 100% organic: zero paid traffic. Only quality and rhythm.

Result

118.9k views · video "Is the INSS taking too long?" (TikTok)
134k TikTok views · 60 days (+>999%)
88.1k Instagram views · 90 days
R$ 0 investment in paid traffic
118.9k views on a single video 100% organic · 0 ads

Reach came from the algorithm — not media

For You
before 0%
now 99.3%
Search
before 0%
now 0.5%
Profile
before 0%
now 0.2%

Almost all reach came from the "For You" feed. Delivery was earned, not bought.

Views by format · Instagram

77.6% Stories
  • Stories 77.6%
  • Reels 17.3%
  • Posts 5.1%

The proof · the feed before and now

The difference shows in the feed itself. Tap the phone to switch between before and now.

followers 1.130→1.670
Now One repeatable format — the “Conversa mode” behind 118k
Before Institutional flyers in loose templates — low reach
100% ORGANIC · 0 ADS

Reach without paid media

Personal brand + useful content + consistency = reach no money buys quickly. It’s the perfect counterpoint to the other cases: it shows the house’s range — from surgical traffic to pure organic.

Also in this work

  • A single video surpassed 118k views with a 100% organic technique — only consistency and quality.
  • 620 new followers generated by a single video.
  • Profile activity +39%; profile visits +42.1%.

This case is about content, reach and consistency — communication work. No legal outcome is promised.

The practices applied · how the service came in

Marca de Si

People branding — turning a person into authority, voice and presence (personal brand).

Cultivation

Consistent content operation — the engine that keeps the brand present and alive in the feed.

I want work like this
São Paulo, SP, Brazil

Cecília Rapassi

Personal brand · retail strategist

Marca de SiAtelierCultivation
Dec 2025 – February 2026
7.72 ROAS · cost/follower R$ 0.47

NRF authority turned into product, scale and a ROAS the niche doesn’t see.

Starting point

Real authority built at NRF 2026, but scattered across ephemeral content. What was missing was turning presence into product, scale and institutionalization — without inflating the promise, in an adult voice.

The move · what the house did

  • Marca de Si: institutionalizing Cecília as a strategist (intellectual voice, authority — not virality).
  • NRF coverage as a market-reading platform, turning into dense content (analyses, benchmarks, daily reports as backbone).
  • Smart paid traffic: amplifying only what already had an organic signal — content is the financial engine of the traffic.
  • Atelier · signature products: the VIP ROOM (during NRF) and the NRF Download (an infoproduct as a cognitive shortcut).

Result

0 ROAS · sales campaign
R$ 0 cost per follower · niche pays R$1.50–2.00
0% click → follower conversion
+0% simple ROI · Campaign 02

Amplification through traffic

Post 02/04 · "the store became media" +1,014%
before 100
now 1114
Post 02/06 · fandom +19,222%
before 100
now 19322
Post 02/12 · Macy's +4,168%
before 100
now 4268

Efficient traffic amplifies what already has a quality signal. Logarithmic scale — the jumps are too big for a linear bar.

Half of those who click, follow

0%

click → follower conversion

A rare signal of qualified intent.

Financials · Campaign 02

R$ 5,602.98 total revenue · 27 sales
R$ 2,847.78 revenue attributed to traffic · invest. R$ 420.88
26.53% conversation → sale conversion

The proof · the feed before and now

The difference shows in the feed itself. Tap the phone to switch between before and now.

followers 3.032→3.719
Now A closed editorial system — the strategist became a media outlet
Before Real authority, but diluted into a personal diary
EXCLUSIVE ACCESS

VIP ROOM

The strategist’s close friends

An exclusive-access channel created during NRF — a signature product of the Atelier practice. The VIP Room post generated 41 profile actions with only 65 interactions: an extremely rare intent signal. Product + behind-the-scenes + exclusivity sustained the paid acquisition: the product narrative held the lead’s decision when they arrived to talk.

Also in this work

  • Cost per engagement on the benchmark post "NYC Guide": R$ 0.05 — useful content crushes media cost.
  • The campaign amplified only content with a prior organic signal — it never pushed what wasn’t performing.

The practices applied · how the service came in

Marca de Si

People branding — turning a person into authority, voice and presence (personal brand).

Atelier

Signature products and activations — from the VIP Room to infoproducts, made to measure.

Cultivation

Consistent content operation — the engine that keeps the brand present and alive in the feed.

I want work like this
Brooklyn, New York, USA

Atrium82

Boutique venue · intimate events space

BrandsCultivationArq
Aug 2025 – Mar 2026
82 boutique gatherings · Brooklyn, NY

The small space became the positioning — not the excuse.

Starting point

An intimate space, with neighbourhood soul and historic stained glass in Brooklyn, but without a brand worthy of the experience. It needed to turn "small space" into positioning — and give it a symbol, a voice and a system.

The move · what the house did

  • Repositioning (Brands): the small scale becomes an advantage, not a limitation. Territory: character > luxury, community as DNA, curated versatility.
  • Full visual identity: the "Heart Bloom" symbol, a custom wordmark with the tagline "Boutique Gatherings", palette, typography, iconography and applications.
  • Content pillars (Cultivo) + site + media kit.

What was built

The 4 positioning differentials

Scale as advantage The edited space as strength, not limit.
Character > Luxury Historic stained glass, Brooklyn soul and the founder’s story.
Curated versatility Weddings, creatives, companies — always with intimate character.
Community as DNA A local icon with global resonance; a mission with purpose.

The symbol · Heart Bloom

Two heart-petals meeting on a stem. The petals are connection and duality — creativity meets community; the gradient is emotional depth and transformation; the stem is rootedness and care.

The system delivered

  • Repositioning (boutique gatherings + mission/vision + 4 differentials)
  • Heart Bloom symbol + custom wordmark + tagline
  • Full visual identity (brandbook, colours, typography, iconography)
  • Content pillars
  • Site + media kit
  • Pricing guides internal document

The proof · the feed before and now

The difference shows in the feed itself. Tap the phone to switch between before and now.

Now Brand applied — Heart Bloom, weddings and venue
Before Venue with no system — old logo, mixed feed

The small space as advantage

The shift in reading that holds up the whole rebrand: intimacy and character as premium positioning — not as an excuse. Character over luxury.

Also in this work

  • Proprietary tagline: "Boutique Gatherings".
  • Custom symbol (Heart Bloom) + a wordmark drawn to measure.

The practices applied · how the service came in

Brands

Brand strategy and communication — positioning, funnel and paid traffic that turns into sales.

Cultivation · support

Consistent content operation — the engine that keeps the brand present and alive in the feed.

Arq · support

Digital presence architecture — site, structure and conversion experience.

Brand images

I want work like this
São Paulo, SP, Brazil

Bioma Botânica

Landscape studio · living architecture

CultivationLaboratoryBrands
March → April–May 2026
+415% views · 10k → 51.4k

We took the profile off its dependence on the client. The engine started spinning on its own.

Starting point

The profile depended 100% on the client filming to exist: 7 of 16 posts delivered, 44% execution. Discovery engine stalled, funnel without structure, silent portfolio.

The move · what the house did

  • Flipping the production logic: from "Bioma films, social transforms" to "social produces, Bioma approves" — autonomous carousels, posts and Reels (including with AI); the client films only 2–3 short videos a month.
  • Validated format: the "garden talk" Reel (behind the scenes, real people on set).
  • Funnel structure + entry product (Bioma Express) + paid traffic routed to WhatsApp.

Result

51.4k views · Apr–May (+415%)
0× improvement in viewer → follower conversion
0 WhatsApp messages · via traffic
R$ 0 average cost per message

Reach explosion

Views +415%
before 10k
now 51.4k
WhatsApp messages
before 14
now 137
Cost per message (R$)
before 58.97
now 13.28

March → April–May. Discovery engine on.

The strategic turn

Before
  • Total dependence on the client
  • 7 of 16 posts delivered
  • 44% execution
Now
  • Autonomous production (AI + library)
  • Client films 2–3 videos/month
  • Engine spins on its own

Views by content type

52.3% Reels
  • Reels 52.3%
  • Stories 23.9%
  • Posts 23.8%

Reels dominate discovery. The "garden talk" is the main organic driver.

The proof · the feed before and now

The difference shows in the feed itself. Tap the phone to switch between before and now.

followers 13,2k→13,3k
Now Reels with face and garden — a narrative that runs itself
Before Logo-stamped portfolio, projects without narrative

The engine that spins without depending on the client

Autonomous production

The house produces the content — carousel, post and Reel — and the client only approves. The operation stops stalling when the client has no time to film.

Replicable edge

The production turn is the asset: a system that sustains presence even without the client on camera every day.

Also in this work

  • Bioma Express as entry product: 84 messages in April, at R$ 7.62 each.
  • Top content: the Reel "A day with us at BIOMA" — 3,800 views (behind the scenes with the team = authenticity).
  • Clicks on external links: +250%. Full projects closed via traffic, with positive ROI.

The practices applied · how the service came in

Cultivation

Consistent content operation — the engine that keeps the brand present and alive in the feed.

Laboratory

Data, diagnosis and experimentation — the cold read behind every decision.

Brands

Brand strategy and communication — positioning, funnel and paid traffic that turns into sales.

I want work like this
São Paulo, Brazil

ZaHaus

Child-development methodology through movement

BrandsArqCultivation
Oct 2025 – Feb 2026
67 brandbook pages · full rebrand

From NICKIDS to ZaHaus — the whole rebrand in a single gesture.

Starting point

A brand with a strong product, but a name and identity that couldn’t hold its ambition: a children’s movement school with no brand system, no product architecture, no symbolic territory. It arrived as NICKIDS.

The move · what the house did

  • Naming (Brands): from NICKIDS to ZaHaus — "ZA" (from Hebrew zaz, "to move") + "HAUS" (home, belonging). Two syllables, sonorous, memorable.
  • Repositioning: from school to "the house of movement" — the body as the base of learning, emotional health and identity.
  • Full visual identity: logotype, palette, typography (Lyno Walt + Raisonne Pro), iconography and brand universe (12 motor skills as animals).
  • Product architecture (Arq): an ecosystem of sub-brands by age group + site (Cultivo).

What was built

Building the name

ZA from Hebrew zaz — to move; the body in action.
HAUS home, structure, belonging.

ZaHaus — the house that moves.

Sub-brand architecture

ZALUMA ages 3–8 Imagination, awakening.
ZAFLOW ages 8–12 Fluidity, courage, rhythm.
ZAZONE ages 12+ Presence, focus, a club of its own.
ADVENTUREHAUS Summer camp Exploration, autonomy.
FAMILYHAUS Family / community Intergenerational bond.

ZA (body in action) + HAUS (home/belonging) present across the whole ecosystem.

The system delivered

  • Naming NICKIDS → ZaHaus (with rationale)
  • Repositioning "the house of movement" + mission, vision and 5 values
  • Full brandbook — visual identity, 67 pages
  • Brand universe: 12 motor skills + animals
  • Architecture of 5 sub-brands by age group
  • Site

The proof · the brand before and after

The identity before and after. Tap the card to flip between the old brand and the new.

After New identity — name, symbol and brand universe.
Before Previous brand — NICKIDS, no system.

The ZaHaus universe

The 12 motor skills translated into animals — a graphic vocabulary of movement. The house doesn’t deliver a logo: it delivers a world. That’s what holds up the sub-brand architecture and the whole brand.

Also in this work

  • System typography: Lyno Walt + Raisonne Pro.
  • Multiple naming routes explored before deciding on ZaHaus.

The practices applied · how the service came in

Brands

Brand strategy and communication — positioning, funnel and paid traffic that turns into sales.

Arq · support

Digital presence architecture — site, structure and conversion experience.

Cultivation · support

Consistent content operation — the engine that keeps the brand present and alive in the feed.

Brand images

I want work like this